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Simply Dating Privacy Policy - Dating Advice

Privacy & Security

Simply Dating recognize that your privacy is very important and that you have a right to control your personal information. We understand that providing personal information is an act of trust and we strive to protect your personal information and safeguard your privacy.

This policy was last updated 27 March 2024.

Information Collection and Use

Simply Dating will only ever collect, use, share or otherwise deal with information we have about you for the purposes set out in this Privacy Policy which includes:

  1. As necessary to provide the introduction and relationship services provided by Simply Dating; and
  2. To communicate with you about Simply Dating services including newsletters (you may opt out of receiving such communications at any time); and
  3. To advertise services and products of Simply Dating partners; and
  4. To provide services that you have requested from Simply Dating; and
  5. To comply with any legal obligations or court orders; and
  6. To protect a member in the event of an emergency; and
  7. To maintain the integrity and security of our web site and your information.

What information we collect and what we do with it

Simply Dating collects a range of information to enable them to provide the best service and experience to its members including:

  1. All personal information you supply in order to become a member and to meet other members with a view to entering a genuine relationship; and
  2. Photographic images supplied by you for the purposes set out in (a) above; and
  3. Your contact details for the purposes set out in (a) above; and
  4. We collect information from posts and communications you make through the Simply Dating web site; and
  5. We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns does not identify any individual; and
  6. When you make payments through the Simply Dating web site you may provide payment information. We use third party payment facilities and do not store your credit card information; and
  7. We may collect information about you from third parties for the purposes of security and verification to ensure our members experiences are with genuine members; and
  8. We use Google Analytics tools which involve the use of cookies which store information on our hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page. We use a Google Analytics feature called User-ID which allows us to associate visitor interactions with a specific User on our site after they log in. This means that all interactions tracked by Google Analytics while a visitor is logged in can be linked to a specific Simply Dating user account. All data sent to Google Analytics is anonymised and could not be used to personally identify you. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page; and
  9. We use data collected from the third-party DoubleClick cookie to understand more about our visitors. This information can include age, gender and specific interest categories.
  10. Members of Simply Dating are not allowed to sell, share or in any other way distribute the personal contact information of other members of Simply Dating that they receive through Simply Dating; and
  11. We partner with other parties to provide specific services, such as tours. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.

Information you obtain from Simply Dating

Information you obtain from Simply Dating about other members is received by you only for the purposes of meeting other members with a view to entering a genuine relationship and cannot be used for:

  1. The purposes of a media broadcast, unless otherwise explicitly agreed in writing, and should be treated as private and confidential, including but not limited to photos of Simply Dating members, the personal ads of Simply Dating members, the success stories of Simply Dating members and any other information that the members of Simply Dating share with Simply Dating or agree to be published on the Simply Dating website; and
  2. The publication of such information on Simply Dating web site does not mean that such information is in the public domain and must be treated as private and confidential.

Simply Dating website

The Simply Dating site is owned and operated by Simply Dating Network Limited, a company registered in New Zealand and United Kingdom, under the domain Its servers are based in the United States of America. “Simply Dating” shall mean Simply Dating Network Limited, incorporated under New Zealand law with its registered office at Level 1, Findex House, 57 Willis Street, Wellington 6011, New Zealand, company number 2233567; and Simply Dating Network Limited, incorporated under UK law with its address at 124 City Road, London EC1V 2NX, United Kingdom, company number 10813406. All card payments made on the website will be serviced by Simply Dating Network Limited (UK entity) and shall be governed by and construed in accordance with the laws of the United Kingdom. Payments made on the website through Paypal will be serviced by Simply Dating Network Limited (New Zealand entity) and shall be governed by and construed in accordance with the laws of the New Zealand.

Simply Dating Network

Simply Dating is part of the Simply Dating Network. The Simply Dating Network is made up of the following sites:


Users on any of the sites in the Simply Dating Network can communicate with one another and view each other's profiles. For this reason, data between all of the sites on the Simply Dating Network is shared. Your registration on either of these sites means that you accept that your profile will be active on both sites, until you request that your profile is deactivated or anonymised. The information in this Privacy Policy applies to all websites in the Simply Dating Network.

How we share information

We may share information with third parties who provide services to Simply Dating to enable Simply Dating to provide a high quality secure service and to ensure that service is always of a high standard and secure.

These third-party providers will only be supplied information sufficient to enable them to provide the services Simply Dating has contracted them to provide.

Simply Dating currently shares information with the following third parties (or "sub-processors"), but may use other providers in the future:

Name of Subprocessor Description of Processing Link to Privacy Policy
Cloudflare Web infrastructure and security platform Privacy policy
Google Ads Online advertising platform Privacy policy
Google Analytics Web traffic analysis tool Privacy policy
Google Tag Manager Tag management system Privacy policy and privacy statement
Google Translate Language translation service Privacy policy and data usage FAQ
Live Chat Live chatting support Privacy policy
MaxMind Geolocation service Privacy policy
Microsoft Ads Online advertising platform Privacy statement
Microsoft Azure Data hosting Privacy statement
PayPal Payment processor Privacy policy
SendInBlue Email marketing platform Privacy policy
Sentry Error monitoring Privacy policy
SparkPost Transactional mail services provider Privacy policy
Unlimit Payment processor Privacy notice
Xirsys Video chatting infrastructure Privacy policy


This web site contains links to other sites. Please be aware that Simply Dating are not responsible for the privacy practices of such other sites. This privacy statement applies solely to the information collected by Simply Dating’s web site.

How we protect your information

We take protection of your information seriously including collection, transmission, storage and use of that information.

Simply Dating takes all reasonable steps to protect it but no-one can guarantee that there will never be an inadvertent release or breach of access to information or theft loss or destruction of information. Simply Dating cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information.

Simply Dating uses recognized security measures including encrypted payment services. Simply Dating members are responsible for ensuring they also use secure browsers and protect their information when online.

Privacy settings

Members may amend their personal information at any time by editing their profile through the site.

Members may request that their personal information is withheld from viewing by other members by contacting Simply Dating and requesting that their profile is deactivated. If a profile is deactivated, the information is held on the site but is not visible to other members. If a deactivated member wishes to use the services of Simply Dating again, they can request that their profile is reactivated at any time and the information will be made available to other members from that point.

Members may request that their personal information is deleted from the site and this can be done by contacting Simply Dating and requesting that their profile is anonymised. Once a member’s personal information is anonymised, it is permanently deleted from our site. If an anonymised member wishes to use the services of Simply Dating again, that member must reregister and complete a new profile

European Union members

For members based in the European Union, you have a right to access, rectify, download or erase your information, together with the right to restrict and object to some processing of your information. While some of these rights apply generally, certain are limited as follows:

  1. Where you request access to your information
    You can access much of your information by logging into your account. If you are in need of additional access or if you are not a Simply Dating member, contact us through to request a copy of the information we hold on you.
  2. Where you request Simply Dating Rectify, Restrict, Limit, Delete your information
    In addition, you may rectify, restrict, limit or delete much of your information by logging into your account. If you are unable to do this, please contact us at
  3. Where you object
    Where we collect and process your information as described in this policy and our terms and conditions, you have the right to object to Simply Dating processing your information in certain circumstances. Should you object to Simply Dating processing your information we will cease processing it unless we have compelling legitimate grounds to continue processing or where it is needed for legally justified reasons.
  4. Where you revoke consent
    Where you have previously provided your consent to Simply Dating collecting and processing your information you have the right to withdraw your consent to such collection and processing at any time. Even though you have withdrawn your consent we may continue to process your information after such withdrawn consent in circumstances where Simply Dating is legally justified or compelled to do so or your withdrawal was limited to specific information or processing.
  5. Where you complain
    If you would like to raise a concern about Simply Dating’s use of your information you have the right to do so with your local supervisory authority.

How Long we Retain your information

Simply Dating retains your information for as long as is necessary to enable Simply Dating to provide its services to you and other members.

Simply Dating may also retain your information after you cancel your membership in order to:

  1. maintain the security and integrity of its service; and
  2. to pursue any former member for outstanding fees owing; and
  3. to prevent any fraudulent or unlawful activity through our web site now or in the future; and
  4. comply with any legal obligation or Court order.

Any other information Simply Dating holds that is no longer necessary for Simply Dating to retain may be aggregated and any identifying features removed in order to provide statistical information that Simply Dating can use to enhance its service.

This Privacy Policy may be changed or updated from time to time and at such times they will be posted on Simply Dating web site in a timely manner and where it is considered to be a significant change Simply Dating will take reasonable steps to notify you that it has changed its privacy policy.